![]() ![]() In its 10th year in India, Google Arts and Culture has showcased the country's rich culture in many ways. Rein said kite has been used as an "optimistic metaphor" to describe India's journey in the last 75 years as also to engage and educate the audience at home and also those who are not from India but wish to learn about its story. Simon Rein, senior programme manager at Google Arts and Culture, told PTI that the project "marries the rich archival content with artistic talent as demonstrated by illustrators".Ī physical representation of the new digital collection was also set up at the venue, with a kite-shaped digital screen, pictures with augmented reality experience and other tech-driven experiences. Merging technologies and India's rich cultural heritage, the new Google Arts and Culture collection, "India Ki Udaan", (literally translated as "India takes flight"), "is themed on the unwavering and undying spirit of India over these past 75 years", it added. ![]() This commemorative collection will be expanded with a unique blend of archives and artistry for people in India and across the globe," Google said. ![]() "This initiative offers a unique view of India's remarkable moments and lets people discover some of the most memorable moments in India's modern history, its iconic personalities, its proudest scientific and sporting achievements, and how women in India continue to inspire the world. Published in English and Hindi, it allows people to explore more than 120 illustrations and 21 stories created by 10 talented artists, alongside exhibitions from various institutions - including the Ministry of Tourism, the Museum of Art and Photography, the Heritage Directorate of the Indian Railways, the Indian Academy of Sciences and the Dastkari Haat Samiti. It pays tributes to India's rich cultural history and includes iconic moments from the last 75 years. The centrepiece of its celebrations is a new online collection titled "India Ki Udaan", available on the Google Arts and Culture website. "To mark 75 years of India's independence, Google announced the launch of a series of special initiatives across its products and services that will offer content and experiences created especially for the occasion to hundreds of millions of Indians through the anniversary year," the statement said. ![]() "Therefore, we urge the Google team to be a partner in the government's transformative journey as also to promote India's tourism destinations," Reddy said. It can also help in digitisation of rare archival material, he added. In his speech, the minister also said Google could help the culture ministry in digital mapping of the boundaries of its over 3,000 centrally-protected monuments that will help in better monitoring of the sites and checking encroachment. Reddy urged the Google team to create a special doodle on "Har Ghar Tiranga", which would encourage its employees and others to enthusiastically take part in the campaign. Four group winners and 15 finalists will also win exciting prizes," it said. "The winner of this year's Doodle4Google will see their artwork on the Google homepage in India on November 14 and win a Rs 5 lakh college scholarship, a Rs 2 lakh technology package for their school or non-profit organisation, a recognition of achievement, Google hardware and fun Google collectibles. It also announced that its popular Doodle4Google contest for 2022, themed on "In the next 25 years, my India will.", is now open for entries to the students of Classes 1-10. ![]()
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